Is Vieve by Jamie Genevieve vegan? 3 Vieve makeup best-sellers to try
Wondering if Vieve, Jamie Genevieve’s makeup brand, is suitable for cruelty-free & vegan beauty enthusiasts? The answer is yes! Here’s everything you need to know about Vieve and the best sellers to try.
About Vieve by Jamie Genevieve
Jamie Genevieve is a Scottish makeup artist and social media personality who built her career by sharing beauty tutorials and tips online. With years of experience in the industry, she developed a deep understanding of what makes a great product. Her passion for makeup and connection with her audience led her to create Vieve - a brand that reflects her signature style: glowing skin, statement eyes and bold lips.
Vieve is a brand built on the idea of creativity, individuality, and self-assurance. Its name takes inspiration from the French word vive, which translates to "full of life," perfectly embodying its goal of helping people express themselves through makeup.
With a focus on simplicity and performance, Vieve’s products are designed for everyone - from makeup beginners to seasoned artists - making high-quality beauty accessible to all. At its core, the brand champions inclusivity, offering thoughtfully curated shades and formulas that complement a wide range of skin tones. Blending artistry with everyday wearability, Vieve brings a modern, luxurious touch to makeup routines while celebrating personal style.
Though Jamie Genevieve is based in Scotland, Vieve is a UK-based brand that has expanded internationally, gaining recognition for its high-quality formulations and stylish packaging. Since its launch, the brand has grown rapidly, with its products now stocked by major beauty retailers and loved by makeup enthusiasts worldwide.
Is Vieve cruelty-free?
Yes, Vieve is 100% cruelty-free and certified by PETA.
Is Vieve vegan?
Yes, as of now Vieve is 100% vegan. I truly hope they will keep bringing out exclusively vegan products.
The brand doesn’t use any of the commonly found animal-derived cosmetic ingredients, such as Lanolin or Carmine.
Where to buy Vieve?
You can order on Vieve website, but your best shot at a discount is on Cult Beauty. You can also find most of the range on Space NK and as of November 2024, on Sephora!
Vieve Vegan Makeup List
Here is the list of Vieve products currently available. I will do my best to keep it up to date!
Vieve vegan complexion makeup
Vieve vegan eye makeup
Vieve vegan lip makeup
Vieve accessories
Check out all the makeup brushes here
Vieve BATHLEISURE™
Directly inspired by Jamie’s love of baths, Vieve recently launched a bath and body line which is vegan and pregnancy safe.
Top 3 Vieve favourites to try
Want to try some Vieve makeup? You can’t go wrong with these 3 top picks!
Vieve Skin Nova Primer
More than just a primer, Skin Nova is packed with skin-loving ingredients such as Niacinamide to reduce dullness and soothing Orchid Extract.
The lightweight formula hydrates your skin, primes your complexion and gives you a wonderful glow.
RRP: £27 - Find it on Vieve or Cult Beauty
Vieve Modern Radiance Concealer
Available in 20 different shades, this concealer offers medium to full coverage to conceal the appearance of redness, blemishes, and dark circles.
The formula blends in seamlessly and is enriched with plumping Hyaluronic Acid and a brightening Phytoradiance Complex for a radiant finish.
RRP: £22 - Find it on Vieve or Cult Beauty
Vieve Eye Wand
Available in 8 shades, this eye wand makes doing your eye makeup so much easier.
The creamy texture glides on effortlessly and gives you time to blend in before it dries to a matter finish. It also doubles up as an eyelid primer, ensuring that the colour stays on all day without creasing.
RRP: £21 - Find it on Vieve or Cult Beauty
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