Wondering if Vieve, Jamie Genevieve’s makeup brand, is suitable for cruelty-free & vegan beauty enthusiasts? The answer is yes! Here’s everything you need to know about Vieve and the best sellers to try.

About Vieve by Jamie Genevieve

Before becoming the famous Youtuber she is now, Jamie Genevieve started as a makeup artist and has been passionate about all things beauty for years. It only made sense for her to create her own makeup brand, Vieve.

Vieve means “full of life”, in line with the brand’ mission to encourages creativity, self-expression and confidence through makeup.

Vieve launched in 2020 with an Essential Collection comprised of Jamie’s staple items: nude lipsticks, lip liners, highlighters and an eyeshadow palette.

Is Vieve cruelty-free?

Yes, Vieve is 100% cruelty-free and certified by PETA.

Is Vieve vegan?

Yes, Vieve is 100% vegan. I truly hope they will keep bringing out exclusively vegan products.

The brand doesn’t use any of the commonly found animal-derived cosmetic ingredients, such as Lanolin or Carmine.

Where to buy Vieve?

You can order on Vieve website, but your best shot at a discount is on Cult Beauty. You can also find most of the range on Space NK and as of November 2024, on Sephora!

Vieve Vegan Makeup List

Here is the list of Vieve products currently available. I will do my best to keep it up to date!

Vieve vegan complexion makeup

• Skin Nova Primer

• Skin Nova Complexion Balm

• Modern Radiance Concealer

• Modern Powder Perfector

• Modern Bronzer

• Modern Radiance Cream Bronzer

• Sunset Blush Powder

• Sunset Blush Balm

• Dimension Face Palette

• Skin Dew Highlighter

• Nova Glow Liquid Light

• Invisiveil Setting Spray

Vieve vegan eye makeup

• Eye Wand

• The Essential Eye Palette

• Soul Shadows Palette

• The Muse Eye Palette

• The Ninetease Eye Palette

• False Eyelashes range

• Power Ink Liner

• Modern Mascara

Vieve vegan lip makeup

• Modern Lip Definer

• Modern Matte Lipstick

• Satin Slip Lipstick

• Lip Dew

Vieve accessories

• The Essential Makeup Bag

• The Essential + Makeup Bag

• The Full Expression brush set

• Check out all the makeup brushes here

Vieve BATHLEISURE™

Directly inspired by Jamie’s love of baths, Vieve recently launched a bath and body line which is vegan and pregnancy safe.

• Bath Salts

• Bath & Body Soak

• Bath, Body & Massage Oil

• Signature Candle

Top 3 Vieve favourites to try

Want to try some Vieve makeup? You can’t go wrong with these 3 top picks!

Vieve Skin Nova Primer

More than just a primer, Skin Nova is packed with skin-loving ingredients such as Niacinamide to reduce dullness and soothing Orchid Extract.

The lightweight formula hydrates your skin, primes your complexion and gives you a wonderful glow.

RRP: £27 - Find it on Vieve or Cult Beauty

Vieve Modern Radiance Concealer

Available in 20 different shades, this concealer offers medium to full coverage to conceal the appearance of redness, blemishes, and dark circles.

The formula blends in seamlessly and is enriched with plumping Hyaluronic Acid and a brightening Phytoradiance Complex for a radiant finish.

RRP: £22 - Find it on Vieve or Cult Beauty

Vieve Eye Wand

Available in 8 shades, this eye wand makes doing your eye makeup so much easier.

The creamy texture glides on effortlessly and gives you time to blend in before it dries to a matter finish. It also doubles up as an eyelid primer, ensuring that the colour stays on all day without creasing.

RRP: £21 - Find it on Vieve or Cult Beauty

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